META · Craftsoft Creative · Facebook & Instagram
Reach your target audience directly and measurably
Reach your target audience directly with Facebook and Instagram ads. We run campaigns with high ROI.
Short answer
Craftsoft is a software studio and digital agency; Meta ads management is run by our agency arm, Craftsoft Creative. We manage your Facebook and Instagram advertising end to end, from audience analysis and creative production to A/B testing and budget scaling; we set up measurement with the Meta Pixel and Conversions API and share results in regular reports. When ads create demand, we can meet it with software built for your business.
Tap to flip
The Meta ads platform (Facebook and Instagram) is the advertising ecosystem offering the most detailed targeting options in the world. Used correctly, it is possible to run high-conversion campaigns even with small budgets. At Craftsoft we manage your campaigns with the methods Meta recommends.
In our campaigns we first analyze the target audience in depth: who are your customers, what content do they engage with, how does their purchase journey progress? We reinforce this analysis with Meta Pixel and Conversion API setup, providing a clean data flow for the ad algorithm to learn.
On the creative side, we identify the best performing visual and copy variants with A/B tests. With retargeting flows we win back people who visited your site but are not customers yet. The result: transparent ad management where you know where every penny goes.
A transparent, measurable 4-step roadmap that we manage together.
Audience & Market Analysis
We define your ideal customer profile and study your competitors’ ad strategies.
Technical Setup
We set up Pixel, Conversion API and the measurement infrastructure to guarantee the accuracy of ad data.
Campaign & Testing
We launch campaigns with multiple creative and copy variants and optimize based on the data.
Scaling
We scale profitable campaigns by increasing budget and keep the process transparent with weekly reports.
Depending on the industry, we recommend a monthly ad budget of 5,000 TL or more for meaningful test results. We can also start with lower budgets and increase gradually based on results.
All accounts are opened under your business. Craftsoft gets manager access; your data and accounts always belong to you.
After campaigns go live, the first data starts arriving within 48-72 hours. Once the algorithm’s learning phase is complete (usually 1-2 weeks), stable performance is seen.
For Meta ad campaigns we first analyze the target audience, then identify the most effective visuals and copy with A/B tests. Campaign optimization and regular performance reporting ensure you get the maximum return from your ad budget. Facebook Business Manager and Meta Pixel setup are also part of our services.
Let’s talk about your project: book a free discovery call.
Meta ads, social media, digital marketing and production
SEOSEO & Analytics
SOCManagement & Content